Purple Style Labs IPO opens on 31-2 Sept and is a Mainboard issue among the upcoming Indian IPOs. The company aims to raise ₹680 Cr via this future IPO in India with a price range of ₹546 to ₹575 per share.
Purple Style Labs IPO Analysis
Our reading of the numbers below — growth rates, margins, pricing and demand are calculated from the company's own filed figures, not copied from anywhere.
Minimum retail investment
₹14,950
26 shares at the upper band of ₹575
Fresh issue share
100%
₹680 Cr of the ₹680 Cr issue
Revenue growth
+14.8%
31 Mar 2025 → 31 Mar 2026
Profit growth
-51.5%
PAT ₹-188.38 Cr → ₹-285.4 Cr
Net profit margin
-50.3%
was -38.1% in 31 Mar 2025
Peer listing record
3 of 7 listed above issue price
median listing move -3.9%
Total subscription
1.36x
across all categories
GMP-implied listing gain
+0.7%
₹4 premium on a ₹575 issue price
A retail application for Purple Style Labs needs one lot of 26 shares, which works out to ₹14,950 at the upper band of ₹575. That is close to the ₹15,000 ceiling SEBI expects for a single retail lot, so an investor applying at cut-off is committing nearly the full retail limit per application.
The whole ₹680 Cr is a fresh issue. Every rupee raised stays with the company and can fund the stated objects of the issue, which is generally a better sign than an offer that mainly lets existing holders sell down.
Revenue moved from ₹494 Cr in 31 Mar 2025 to ₹567.07 Cr in 31 Mar 2026 (+14.8%), while profit after tax went from ₹-188.38 Cr to ₹-285.4 Cr (-51.5%). Revenue is up but profit has fallen, so margins are being squeezed — worth understanding why before applying.
Recently listed companies in the same space trade at a median price-to-earnings ratio of about 12.2. Comparing that with the multiple implied by this issue's ₹546–₹575 band is a more useful test of pricing than looking at the grey market premium alone.
A grey market premium of ₹4 on the upper band of ₹575 implies a listing gain of roughly 0.7%. The grey market is unofficial and unregulated, the premium can change daily, and it has no bearing on allotment — treat it as a sentiment reading, not a forecast.
What looks good
- The entire issue is a fresh issue, so all of the money raised goes to the company rather than to exiting shareholders.
What to watch
- Revenue is rising while profit falls, indicating margin pressure.
- Net margin is thin at -50.3%, leaving little cushion if costs rise.
- Only 3 of the last 7 comparable IPOs closed above their issue price on listing day.
This analysis is generated from the figures shown on this page and is for information only. It is not investment advice — read the RHP before you apply.
About Purple Style Labs
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.
The Company has established a strong international presence, serving customers across India, the US, UK, Middle East, Australia and other markets. Its platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy and finance. As of March 31, 2026, the Company had 1,266 permanent employees.
Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships.
Omni-channel business model focused on operational efficiency.
Strong customer retention and network effects supporting monetization.
Experienced management team and Board.
Q1. What is Purple Style Labs IPO?
Purple Style Labs IPO is a Mainboard issue among the new IPOs coming in India. The company will raise ₹680 Cr via this upcoming Indian IPO, priced at ₹546 to ₹575 per equity share.
Q2. When will Purple Style Labs IPO open for subscription?
This future IPO opens on 31-2 Sept. Stay updated with all IPOs to come this week and upcoming launches.
Q3. What is Purple Style Labs IPO Investors' Portion?
QIB: 75%, HNI: 15%, Retail: 10%
Q4. What is Purple Style Labs IPO Issue Size?
Total issue size is ₹680 Cr.
Q5. What is Purple Style Labs IPO Price Band?
The price band is ₹546 to ₹575 per equity share.
Q6. What is Purple Style Labs IPO Lot Size?
Minimum bid is 26 shares.
Q7. What is the Purple Style Labs IPO Allotment Date?
The allotment will be finalized on 3 Sep 2026.
Q8. What is the Purple Style Labs IPO Listing Date?
The IPO will list on 7 Sep 2026.
