Century Business Media IPO is a SME issue open from 11-16 Sept. The company is raising ₹17 Cr at a price band of ₹70 to ₹74 per share. One lot is 1,600 shares.
₹0
Implied listing gain: ₹- (0.00%)
On the GMP figure: grey market premium is quoted by informal dealers. No exchange publishes it, no regulator oversees it, and it is not a forecast of the listing price. Issues quoting a strong premium have listed below their issue price. Weigh the financials and the risk factors in the RHP well above this number.
Our reading of the numbers below — growth rates, margins, pricing and demand are calculated from the company's own filed figures, not copied from anywhere.
Minimum retail investment
₹1,18,400
1600 shares at the upper band of ₹74
Retail limit
1 lot
the most that fits under the ₹2 lakh retail cap
Funds blocked after close
~5 days
from the closing date to listing
Fresh issue share
94.1%
₹16 Cr of the ₹17 Cr issue
Revenue growth
+26.7%
31 Mar 2025 → 31 Mar 2026
Profit growth
+18.3%
PAT ₹4.7 Cr → ₹5.56 Cr
Net profit margin
11.9%
was 12.7% in 31 Mar 2025
Debt to equity
0.44
lower is safer
Return on equity
36.44%
ROE
Peer listing record
1 of 4 listed above issue price
median listing move -9.3%
Promoter holding
100% → 73.61%
diluted by 26.4 percentage points
Century Business Media is an SME issue raising ₹17 Cr, offered in a band of ₹70–₹74 per share. At the upper end that is 7.4 times the ₹10 face value, so ₹64 of every share subscribed is share premium rather than capital. SME issues list on the BSE SME or NSE Emerge platform rather than the main board. They trade in fixed lots after listing, carry no retail-versus-HNI cut-off bidding, and are usually far less liquid, so exiting a position can take longer than on the main board.
A retail application for Century Business Media needs one lot of 1600 shares, which works out to ₹1,18,400 at the upper band of ₹74. SME lots are deliberately sized above ₹1,00,000, so this is a far larger single commitment than a mainboard application and rules out most small investors. Retail applications are capped at ₹2,00,000, which here is 1 lot; bidding above that moves the application into the non-institutional category, and the large-HNI bucket begins at ₹10,00,000, or about 9 lots.
For Century Business Media, bidding runs 11-16 Sept, allotment is finalised on 17 Sep 2026, the shares list on 21 Sep 2026. Applications that do not receive an allotment have their UPI mandate released around 1 day after the issue closes. Counting from the close of bidding, money stays blocked for roughly 5 days before listing decides what the holding is worth.
The issue is reserved 47.27% to qualified institutional buyers, 14.33% to non-institutional investors, 33.36% to retail. At 33.36%, the retail portion is on the narrower side, so retail allotment turns into a lottery quickly once the book fills. An oversubscribed retail portion is not allotted in proportion to the amount applied for: applications are reduced to single lots and drawn by lot, so several small applications from different PANs are more effective than one large one.
The issue splits into ₹16 Cr of fresh capital (94.1%) and ₹1 Cr as an offer for sale. The company keeps the fresh portion for the objects of the issue, while the rest is existing shareholders monetising their stake.
Revenue moved from ₹36.91 Cr in 31 Mar 2025 to ₹46.76 Cr in 31 Mar 2026 (+26.7%), while profit after tax went from ₹4.7 Cr to ₹5.56 Cr (+18.3%). Growth in profit broadly tracks growth in revenue.
Recently listed companies in the same space trade at a median price-to-earnings ratio of about 17.4. Comparing that with the multiple implied by this issue's ₹70–₹74 band is a more useful test of pricing than looking at the grey market premium alone.
Kfin Technologies Ltd. is the registrar for this issue, which means the allotment status for Century Business Media is published on their portal from 17 Sep 2026. A PAN, application number or demat client ID is enough to look it up; the credited shares also appear in the demat account itself a day or so before listing.
This analysis is generated from the figures shown on this page and is for information only. It is not investment advice — read the RHP before you apply.
| IPO Date | 11-16 Sept |
| Face Value | ₹10 Per Share |
| Price Range | ₹70 to ₹74 |
| Issue Size | ₹17 Cr |
| Lot Size | 1,600 Shares |
| Allotment Date | 17 Sep 2026 |
| Listing Date | 21 Sep 2026 |
| Registrar | Kfin Technologies Ltd. |
| Category | Allocation |
|---|---|
| Retail Investors | 33.36% |
| QIB (Qualified Institutional Buyers) | 47.27% |
| HNI (High Net Worth Individuals) | 14.33% |
| Total Issue Size | 23,12,000 shares (agg. up to ₹17 Cr) |
| Reserved for Market Maker | 1,16,800 shares (agg. up to ₹0.8643 Cr)Hem Finlease Pvt.Ltd. |
| Fresh Issue (Ex Market Maker) | 21,95,200 shares (agg. up to ₹16 Cr) |
| Net Offered to Public | 21,95,200 shares (agg. up to ₹16 Cr) |
| Share Holding Pre Issue | 64,49,280 shares |
| Share Holding Post Issue | 87,61,280 shares |
| IPO Open | Fri, Sep 11, 2026 |
| IPO Close | Wed, Sep 16, 2026 |
| Allotment | Thu, Sep 17, 2026 |
| Refund | Fri, Sep 18, 2026 |
| Credit of Shares | Fri, Sep 18, 2026 |
| Listing | Mon, Sep 21, 2026 |
| Investor Category | Shares | % of Net Issue | % of Total Issue |
|---|---|---|---|
| QIB | 10,92,800 | 49.78% | 47.27% |
| − Anchor Investor | 6,54,400 | 28.30% | |
| − QIB (Ex. Anchor) | 4,38,400 | 18.96% | |
| NII (HNI) | 3,31,200 | 15.09% | 14.33% |
| − bNII > ₹10L | 2,20,800 | 9.55% | |
| − sNII < ₹10L | 1,10,400 | 4.78% | |
| Retail | 7,71,200 | 35.13% | 33.36% |
| Firm Reservations | |||
| Market Maker | 1,16,800 | 5.05% | |
| Total | 23,12,000 | 100.00% | 100.00% |
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (IND) (Min) | 2 | 3,200 | ₹2,36,800 |
| Individual investors (IND) (Max) | 2 | 3,200 | ₹2,36,800 |
| S-HNI (Min) | 3 | 4,800 | ₹3,55,200 |
| S-HNI (Max) | 8 | 12,800 | ₹9,47,200 |
| B-HNI (Min) | 9 | 14,400 | ₹10,65,600 |
| Period Ended | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 31.28 | 22.37 | 21.24 |
| Total Income | 46.76 | 36.91 | 32.27 |
| Profit After Tax | 5.56 | 4.70 | 3.68 |
| EBITDA | 8.58 | 7.18 | 5.58 |
| NET Worth | 18.02 | 12.47 | 7.76 |
| Reserves and Surplus | 11.57 | 6.02 | 6.95 |
| Total Borrowing | 7.96 | 5.50 | 8.10 |
| Amount in ₹ Crore |
| Company | Issue Type | Issue Size | Issue Price | PE Ratio | Listing Day Close | Listing Gain/Loss % | LTP |
|---|---|---|---|---|---|---|---|
| Simca Advertising Ltd. | SME | ₹58.04 Cr | ₹183 | 16.14 | ₹163.80 | -10.49% | ₹261.10 |
| Value 360 Communications Ltd. | SME | ₹41.69 Cr | ₹98 | 20.74 | ₹82.30 | -16.02% | ₹69.75 |
| Yaap Digital Ltd. | SME | ₹80.11 Cr | ₹145 | 18.72 | ₹133.35 | -8.03% | ₹134.00 |
| Chatterbox Technologies Ltd. | SME | ₹42.86 Cr | ₹115 | 13.53 | ₹129.00 | +12.17% | ₹39.99 |
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding Capital Expenditure towards Purchase of Media Assets | 4.21 |
| 2 | Payment of Security Deposit for advertising rights at Patna Airpor | 3.77 |
| 3 | Repayment of certain borrowing availed by the Company | 1.45 |
| 4 | To meet Working Capital requirements | 3.25 |
| 5 | General Corporate Purpose | |
| Total | 12.68 |
| KPI | Mar 31, 2026 |
|---|---|
| ROE | 36.44% |
| ROCE | 30.06% |
| Debt/Equity | 0.44 |
| RoNW | 30.83% |
| PAT Margin | 11.96% |
| EBITDA Margin | 18.47% |
| NAV | 27.94 |
| Price to Book Value | 2.65 |
| Valuation Metric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | 8.61 | 6.34 |
| P/E (x) | 8.59 | 11.67 |
| Market Cap at Offer Price | ₹48Cr. | ₹64.83 Cr |
| Category | Pre IPO | Post IPO |
|---|---|---|
| Promoter and Promoter Group | 100% | 73.61% |
| Public | 26.39% | |
| Total | 100% | 100% |
Incorporated in September 1999 as Century Business Private Limited, The Company primarily operates across the Airport Out-of-Home (AOOH) and Railway Out-of-Home (ROOH) segments, providing advertising spaces within and outside airport terminal buildings and through digital and static hoardings across railway stations and railway land. It has also expanded into Metro Out-of-Home (MOOH) advertising, including Platform Screen Door (PSD) advertising, and in-shop branding. Its traditional city media portfolio includes hoardings, billboards, unipoles, multipoles, pole kiosks, wall wraps, wall paintings, lollipops, gantries and other outdoor media assets.
The Company's operations have expanded progressively since entering the media and advertising sector in 2011. It commenced outdoor media operations in Bihar and Jharkhand, entered airport advertising in 2013, expanded into West Bengal and the North Eastern region in 2016, commenced railway station advertising in 2018 and entered metro transit advertising in 2024. The Company holds exclusive advertising rights at Patna, Ranchi, Deoghar, Darbhanga and Jorhat airports, non-exclusive rights at Dimapur and Lilabari airports, and marketing rights at Gaya, Agartala and Silchar airports. In the railway segment, it holds exclusive advertising rights outside station campuses under the East Central Railway zone covering 714 railway stations. It also holds Platform Screen Door advertising rights at Howrah and Esplanade metro stations.
The Company has an operational presence across Bihar, Jharkhand, West Bengal and the North Eastern states, while providing OOH advertising services across India through a combination of exclusive and non-exclusive media rights. Its customers include corporate and non-corporate organisations, government departments, public sector undertakings, advertising agencies, media buying firms and marketing consultancies across sectors such as banking and financial services, insurance, education, healthcare, FMCG, jewellery, oil and gas, power and energy, steel, mining and infrastructure. The Company also procures temporary advertising assets from third-party hoarding owners based on specific campaign requirements.
As of July 31, 2026, the Company had 58 employees, including Directors and Key Managerial Personnel.
Established presence across multiple OOH advertising formats.
Strong execution capabilities and focus on customer satisfaction.
Expanding presence across airport, railway and metro advertising segments.
Diversified revenue base across multiple clients, locations and geographies
Established client relationships supporting repeat business and customer retention.
Experience of Promoters and senior management in the outdoor media advertising industry.
Access to strategic advertising rights across airports, railway stations, metro systems and city media.
Century Business Media IPO is a SME issue open from 11-16 Sept. The company is raising ₹17 Cr at a price band of ₹70 to ₹74 per share. One lot is 1,600 shares.
The issue is open 11-16 Sept. Bids must be placed, and any UPI mandate approved, before the cut-off on the closing day.
The price band is ₹70 to ₹74 per equity share, against a face value of ₹10. Retail investors may bid at cut-off, meaning they accept the final discovered price within this band.
The minimum application is 1,600 shares, and bids must be in multiples of that lot.
The total issue size is ₹17 Cr.
The issue is reserved as retail 33.36%, QIB 47.27%, HNI 14.33%. If the retail portion is oversubscribed, allotment there is decided by a lottery on lot-sized applications rather than in proportion to the amount applied for.
Basis of allotment is expected to be finalised on 17 Sep 2026. You can check your status on the registrar's website (Kfin Technologies Ltd.) using your PAN.
Listing is expected on 21 Sep 2026, following the T+3 timeline that applies to Indian IPOs.
This information is for educational purposes only. Please conduct your own research and consult with financial advisors before making investment decisions. IPO investments carry market risks.
Or see the full upcoming IPO list, today's grey market premium, subscription figures and allotment status.

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